Monday, November 16, 2009

Going Revolutionary

As a designer, we typically think of ways to promote, rebrand, enhance, or engineer an image, person, company, or event, so that the perceived audience can have a better understanding of what it is, and/or how to use it (get involved in it). Many times it presents puzzling circumstances, coupled with risky situations. Yet, our creativity isn't silenced, and our ability to think outside of the box, triumph once again.

So, why, as seems to be the case quite often, is it such a hard thing to get someone to notice that we can help them out? As a Visual Communication Design graduate of the Art Academy of Cincinnati, one might think that offers would be knocking on the door. One could imagine the possibilities are greater with a bachelor's degree, attached the the prestigious Academy. But, then again, it's not the only school with a great design program.

What I've come to realize is that there are many like me who offer their services as a freelance designer to companies, shops, and agencies, trying to do what they know best. And in this economy, who can blame them? People are getting creative—they have to in order to survive.

I have always been a follower of Christ. Raised in the church, sang in the church, performed in the church, and worked in the church. What I've realized is that through volunteering and now working on staff at my church, there are just as many avenues inside the "church" to use my VCD knowledge to help others, as there is outside the church. Yeah, the competition may have some better benefits outside the church, but inside, you're working with family.

The difference between designing for a church and designing within a church is simply this: you must go beyond trying to be relevant to 21st century America. You have to be revolutionary—to think beyond the four walls of a building, to see the masses of hurting people and help them find peace, hope, joy and love again. I posted this today on my Facebook status: We walk different roads, but they all lead to the same place: the feet of Christ. From there, it's judgement and eternity.

Designing something just to make money is worthless if that's all life is about. It just get's thrown in the trash and left in a landfill for hundreds of years. Designing for Christ—that's where it is for me. Don't just be a revolutionary. Be revolutionary.

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